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Organisationskommunikation ist nicht PR

So oder so ähnlich soll der Text in die Masterarabeit. Das ist ein Entwurf. Kommentare sind willkommen.

Struktur des Kapitel 2

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Public Relations

PR-Forschung wird vorrangig in drei Wissenschaftsgebieten betrieben:

Kommunikationswissenschaft
PR als Öffentlichkeitsarbeit

Wirtschaftswissenschaft
PR als Teil des Marketing

Soziologie
Interne Kommunikation in Organisationen

(vgl. dazu Wehmeier 2008, S.222)

PR-Forschung hat aber noch zu vielen weiteren Gebieten Bezugspunkte – so zur Psychologie oder [...]