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Struktur Master

Botschaft oder Aufmerksamkeit

Aus den Vorlesungen zum Thema PR/Öffentlichkeitsarbeit habe ich mitgenommen, dass PR/Kommunikation strategisch ist, zielgerichtet ist. Kommunikationsziele werden von den Unternehmenszielen abgeleitet. Man hat eine Botschaft und möchte eine bestimmte Handlung / Handlungsänderung bzw. Einstellung / Einstellungsänderung erreichen.

So weit so grob. Das Thema Strategie steht für die Masterarbeit auch noch zur Ausformulierung an.

Eine Grundfrage meiner Masterarbeit [...]


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