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Struktur Master


Bestandsaufnahme oder Experteninterview oder beides?
Wie komme ich an Informationen zum Fallbeispiel [...]

auf dem Weg zur Social Media Strategie

In meiner Masterarbeit will ich auf Social Media Strategie eingehen.

Gibt es das? Geht das?

Dass die Kommunikation gerade im Web 2.0 nicht unbedingt steuerbar ist, wird regelmäßig erwähnt.

Ich nähere mich dem Thema ersteinmal durch lesen, lesen, lesen, aufschreiben, reflektieren …

In KM : das Monatsmagazing von Kulturmanagement Netzwerk Nr. 33 von Juli 2009 mit dem Schwerpunktthema Web [...]


Für das Thema der Masterarbeit sind Befragungen mit den folgenden Interessen sinnvoll:

Warum werden Social Media Anwendungen genutzt

Was wird von der Nutzung Social Media erwartet

Welche (allg.) Ziele der Unternehmenskommunikation hat der Kulturbetrieb