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Struktur Master

Studie Community effects

Studie wird bei Mader zitiert

http://www.tomorrow-focus.de/Studien/CommunityEffects/language_de_/index.html

Erfolgsmessung Web 2.0

Ein paar Links und Literatur zum Thema Erfolgsmessung Web 2.0 möchte ich hier zusammentragen. Das ist sozusagen der Zettelkasten dessen, was ich lesen möchte / sollte.

Zwei Links, die ich gelesen habe:

Henner-Fehr Kulturmanagement Artikel 1 http://kulturmanagement.wordpress.com/2008/12/13/social-media-wann-weis-ich-ob-ich-erfolgreich-bin/

und Artikel 2

http://kulturmanagement.wordpress.com/2007/12/28/der-nutzen-sozialer-netzwerke/

Isabella Mader

Josef Herget und Isabella Mader:
Social Software in der externen Unternehmenskommunikation -
ein Gestaltungsansatz zur Messung, Bewertung und Optimierng von Web 2.0-Aktivitäten
in : Information Wissenschaft und Praxis 60(2009)4 S. 233 – 240

Auf diesen Artikel hat mich schon vor einiger Zeit ein Dozent aufmerksam gemacht. Ich habe ihn auch gelesen – hier die Zusammenfassung und “Verarbeitung” für die [...]